FMCG industry is worth billions of dollars. This is how works Fast Moving Consumer Goods industry, or CPG industry (Consumer Packaged Goods). It refers to a broad spectrum of products (typically, as you can guess, packaged), like paper products, pharmaceuticals, electronics, plastic goods, alcoholic drinks, soft drinks, tobacco and cigarettes, food stuff and many more. In this industry is you can find such giants as: Colgate, Palmolive, Coca-Cola, Henkel, Heinz, Johnson & Johnson, Kraft, Unilever, Nestle. You can find their products in small shops and megastores. In each case consumer has a wide choice of products and brands. As a result this market is characterised by extremely high level of competitiveness. The producer has many clients and high demand which links to low manufacture cost and massive sale. But this is not big picture, because producer has to consider high level of competitiveness. Co, we recommend each company to conduct market research in Poland in this industry. It may be the basis for actions of sales department, marketing department or customer service department.

Loyalty of consumers

Regardless of it is grocery company or cleaning and laundry branch, it is essential for them to develop a loyalty and trust of consumers. It is not easy to achieve, but it pays off. With loyalty and trust of consumers company maintain leadership position of previous products, and be able to bring out a new one. One of the factors of this process is conducting regularly marketing research. Because results of research projects provide data essential for developing the best development strategy for the company. Before research project you need to decide which product, branch, target group, sale price, communication and advertising strategy or distribution channels you want to research. The research may be in the field of detecting new insights, innovations, customer experience, strengthening brand power, understanding consumer needs.

Proper techniques of market surveys Poland

Usual techniques for marketing research Poland are those from qualitative research, such as IDI (Individual In-Depth Interviewing), FGI (Focus Group Interviewing), case studies, mystery client. But within quantitative research you can find: CATI (Computer Assisted Telephone Interviewing), CAPI (Computer Assisted Personal Interviewing), CAWI (Computer Assisted Web Interviewing). The first one is more expensive and long-lasting than the second one. And this method means that results are difficult to generalize to the entire population. Therefore we highly recommend you to use at least one of this techniques from qualitative research and one from quantitative research. But the best option is to contract out research project to professional research company. This company cares about entire process, from development of tools for data analysis, through consultations, conducting of research, preliminary analysis, visual presentation and report.